Challenge

Our society’s bias and stigmatization against sexual activity among older adults has proven to be detrimental to their emotional and physical health

Publication

AARP Magazine x The Sage Initiative Special Edition

We chose AARP, whose mission is to “enhance the quality of life for all as they age,” to be the mother organization of our advocacy. With more than 47 million readers, AARP’s award-winning flagship publication AARP Magazine (issued monthly) becomes the platform for the launching of our initiative.

Digital

The Sage Initiative Official Website

Sageinitiative.org is the central hub hosting the Sage Initiative’s educational resources, events and news. It establishes the advocacy’s online presence and keeps its audience informed and engaged beyond the active period of other marketing channels. A web page entirely dedicated to the Sage Initiative is also created on AARP.org for additional exposure and online traffic. 

Experiential

Sage Mobile Coast-to-Coast Tour

Throughout the year, AARP hosts pop-up “Block Parties” at various events and festivals across the country. We will attend these AARP Block parties in our branded vehicle the Sage Mobile - a 1962 Volkswagen camper van that brings our message to life. During the tour and at the events, we spread awareness for the cause by distributing the special edition AARP Magazine and branded merchandise. 

Social

Paid + Owned Instagram Content

Animated Instagram posts are used to capture a younger audience, highlighting the universal nature of sexuality and ageism.

Team

Lauren Acampora - Art Director
Dixon Muller - Copywriter
Megan Reilly - Experience Designer