Uber Eats March Madness
Uber Eats March Madness
Integrated Campaign for Uber Eats x 2020 NCAA March Madness
My Role: Art Direction | Design
I worked directly with my copywriter partner, the senior creative team, and creative directors on the concept, design, and production of the 2020 NCAA March Madness campaign for Uber Eats (cancelled due to the Covid pandemic).
Deliverables I led or assisted in include TVCs, OLVs, web banners, promoted posts for Twitter / Facebook / Instagram, promotional microsite, in-app billboards, and taxi-top OOH.